Scams and the Optimism Bias with Dale Dixon

Episode 3

Scams and the Optimism Bias

Guest: Dale Dixon of the BBB

In this final of three episodes with BBB Chief Innovations Officer and special guest Dale Dixon, we explore the role of Optimism Bias that leads too many people to become victims of scammers because of their overconfidence in their ability to combat the scammer’s psychology-based approaches.

Dale has identified the four, science-based human biases that make us so susceptible to phone and online scams, where trained and tech-savvy scammers use serious psychology theory and techniques to move from a lucky phone call to a committed victim.

1. Recap of first three human biases: Sunk cost theory, Motivated cognition, and Selective perception
2. Fourth human bias: Optimism bias
3. Role of education in optimism bias
4. The power of habits versus awareness
5. Examples and stories of scams and steps to protect yourself

Connect with the guest, Dale Dixon:

Dale Dixon on LinkedIn

Better Business Bureau Great West + Pacific

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